Google AdSense approval in 2025 is significantly harder than it was three years ago. Google has dramatically tightened requirements in response to the flood of AI-generated content sites. Here is exactly what the review team looks for.
Core Requirements for Approval
Age of site: Minimum 3-6 months for most countries. India requires at least 6 months of content history.
Content quality: Original, human-written content that provides genuine value. AI-generated bulk content is grounds for immediate rejection.
Minimum content: At least 20-30 substantial articles (500+ words each).
Traffic: While not officially required, most approved sites have 100+ daily visitors.
Essential Pages Required
These pages are non-negotiable for approval:
• Privacy Policy — Must describe how you collect and use data
• Contact page — With real contact information
• About page — Describing who runs the site and why
• Terms of Service — Optional but strengthens approval chances
Content Quality Checklist
Every article must: be original and not copied from anywhere, have a clear author name, be free of spelling and grammar errors, provide value to the reader (not just SEO filler), and be at least 600 words with proper headings structure.
Technical Requirements
Your site must: have a custom domain (not free subdomain), use HTTPS, load reasonably fast, be mobile-friendly, have no broken links or error pages, and have clear, user-friendly navigation.
Alternatives If AdSense Rejects You
Media.net — Yahoo/Bing network, easier approval, good RPMs.
Ezoic — No minimum traffic, AI-optimized ad placement, very good RPMs.
Monumetric — Requires 10,000 monthly pageviews, excellent RPMs.
AdThrive/Mediavine — Premium networks, require 100,000+ monthly sessions, highest RPMs.
