Technical SEO forms the foundation of all search visibility. A technically broken site will struggle to rank regardless of content quality or backlinks.
Crawlability Checklist (10 Items)
- ✓ Robots.txt accessible and error-free
- ✓ No important pages accidentally blocked
- ✓ XML sitemap exists and is valid
- ✓ Sitemap submitted to Google Search Console
- ✓ Internal links are crawlable
- ✓ URL structure is clean and logical
- ✓ 301 redirects for changed URLs
- ✓ No redirect chains longer than 2 hops
- ✓ 404 pages return proper status codes
- ✓ Crawl budget optimized
Core Web Vitals
LCP, INP, and CLS are confirmed ranking factors. Check scores in Google Search Console under Experience → Core Web Vitals. Target: LCP <2.5s, INP <200ms, CLS <0.1.
Structured Data
Implement schema.org markup for your content type. Test in Google's Rich Results Test tool at search.google.com/test/rich-results.
