Schema Markup Guide 2025: Boost Rich Results and AI Citations

Schema markup translates your content into a language search engines understand unambiguously — unlocking rich results that dramatically increase CTR.

Article Schema

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "Your Article Title",
  "author": {"@type": "Person", "name": "Author Name"},
  "datePublished": "2025-01-15",
  "image": "https://example.com/image.jpg"
}
</script>

FAQPage Schema — Free Featured Snippets

FAQPage schema generates dropdown FAQ accordions directly in Google results. Each Question/Answer pair may appear as an expanded dropdown — extraordinary visibility without a click.

Testing Your Schema

Use Google's Rich Results Test at search.google.com/test/rich-results to validate your markup before deployment.